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After school programs Communication with parents Having actual quantifiable goals for the different parts of your school marketing plan will be helpful in determining whether or not your initiatives are successful.
Increase enrollment by 5 percent Increase donor gifts by 5 percent; increase donor participation by 10 percent Improve holiday program attendance by 20 percent Introduce a new after school program: Make a table to outline and organize your goals.
As you begin to make a list of goals, it often can become excessive or overwhelming, especially for multi-level schools, schools with multiple campuses and school districts, which may have significantly different goals throughout the community.
This is where it becomes crucial to prioritize goals and be realistic about what you can accomplish in one year versus three or five years.
Some initiatives can easily be accomplished in one year, others may take two or three years. The viability of accomplishing each goal will depend on your school community and the resources available to you, and many overarching goals will have sub-sets of goals that work towards accomplishing the larger goal.
Instead, find a smaller goal that will help you reach that larger objective, like increase inquiries by 10 percent. Pick the top three or four things that either need the most urgent attention or will have the greatest impact on your community in one year, and be realistic about your expectations.
Some schools go so far as to have signed contracts with key stakeholders to guarantee adherence to the priorities and directions. Other resources you might need include social media, email marketing, print marketing and website improvements.
These tools also require design and strong messaging. You may need to consider purchasing new products or outsourcing work to a professional.
Tools are an investment and the right tools will make your efforts more efficient and effective. Figure out what you can use for resources this year, and work with your business office to find additional funds in the next year to accomplish the larger goals of your school marketing plan.
Refining ideas means carefully choosing a strategy that will work for your school. It talks about how a failed marketing attempt led to a successful initiative and what went into building it.
Making these plans is also helpful when you get those requests for small projects from departments other than your top clients.
For example, if in part of your plan you decide that you can reasonably create three print publications and send five targeted emails to constituents on a set schedule with set concepts for each, it will give you the authority to nix alternate ideas that pop up during the year.
You also need to measure results. This is where those quantitative goals come in handy. The images below is an example of how Cheshire Academy assessed the success of its annual fund marketing program. You can continue the successful components of your school marketing plan and delve into those unsuccessful initiatives to learn how to improve efforts next year.Developing a strategic plan is an exercise your school will probably undergo once a decade or so.
Read what Alan Kennedy has to say on the subject. Your worst nightmare is unfolding. Stanbridge Primary School Strategic Goals and Success Criteria t Strategic Goal 1: Children reach the highest levels of achievement and personal development across the curriculum.
Palmer Counseling Program Recognized Nationally. The American School Counselor Association (ASCA) is pleased to announce Palmer Middle School in Kennesaw, GA, as a Recognized ASCA Model Program (RAMP).
Paramount Unified School District's Strategic Plan was developed collaboratively by a team of over 40 stakeholders representing students, teachers and staff, parents, community members, and both site and district leadership.
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“Whether you think you can, or you think you can’t–you’re right.” ~ Henry Ford “Everyone has a purpose in life. Perhaps yours is watching television.”.